Are players experiencing your game exactly how you’d anticipate? What issues lurk between your expectations and players’ actual experiences?

Player Research are industry-leading playtesting and user research specialists. Our clients employ our understanding of players and our cutting-edge research labs to gather actionable feedback on game usability and the player experience, toward the development of truly successful games.

We ensure players’ experiences are as close as possible to the designers’ vision, helping our clients achieve chart-topping, genre-leading games. Our experience spans all genres, platforms and audiences, and has impacted more than one billion gamers worldwide.

Explore our unique selection of services


Every iOS game we’ve contributed to has made the front page of the Apple App Store, and our console and non-mobile games enjoy equal success, including number-one selling and critically-acclaimed titles.

Player Research is proud to be a part of the Keywords Studios group.


Member of UKIE



Graham McAllister PhD
Graham McAllister PhD
Player Research Founder. PhD in Computer Science, ex-academic, conference speaker, and BAFTA Games Member.
 Seb Long BSc
Seb Long BSc
User Researcher. Develop Magazine ’30 Under 30′ award-winner, BAFTA Crew, and co-ordinator of the Games User Research Europe conferences. 
Bob Tilford PhD
User Researcher. PhD in Experimental Psychology. Best dressed man of 1933. Enjoys finding things out, especially with stats.
Harvey Owen MSc
User Researcher. MSc in Applied Cognitive Psychology, loves testing groups and their interactions in games.
Alistair Gray MSc
User Researcher. MSc in Human-Computer Interaction, loves tracking long-term player engagement. 
Ugo Bui-Xuan MSc
User Researcher. MSc in Neuroscience, former Ubisoft User Researcher & Biometrics Specialist. Loves games, tech, and cats. Pardon his French.
Deborah Amar MSc
User Researcher. MSc in HCI and Human Factors, former Ubisoft User Research Project Manager. Zelda fan. Drinks her tea without milk.
Sara & cat crop 1
Sara Simmons
Participant Coordinator. Expert of fine cheeses. Enjoys discussing how Kate Bush is the greatest artist of all time.


Our researchers run weekly playtests, conduct research focused on actionable results, evaluate games with expert reviews – our services are each designed in conjunction with game developers to perfectly match the needs of game development, from indie through to AAA games.

Player Research engage from project start to product launch – by building in our services from early stages of development, teams leverage our tools and expertise, developed through years of playtesting and research, to avoid costly usability issues, barriers to monetisation and flaws in the player experience.

Explore our full suite of services




Please use the email link below to contact us.

If you would like to signup to be a playtester then you can do so here.

You can also follow us on Twitter or Facebook.