Are players experiencing your game exactly how you’d anticipate? What issues lurk between your expectations and players’ actual experiences?

Player Research are industry-leading playtesting and user research specialists. Our clients employ our understanding of players and our cutting-edge research labs to gather actionable feedback on game usability and the player experience, toward the development of truly successful games.

We ensure players’ experiences are as close as possible to the designers’ vision, helping our clients achieve chart-topping, genre-leading games. Our experience spans all genres, platforms and audiences, and has impacted more than one billion gamers worldwide.

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Every iOS game we’ve contributed to has made the front page of the Apple App Store, and our console and non-mobile games enjoy equal success, including number-one selling and critically-acclaimed titles.

Player Research is proud to be a part of the Keywords Studios group.


Member of UKIE



Graham McAllister PhD
Graham McAllister PhD
Player Research Founder. PhD in Computer Science, ex-academic, conference speaker, and BAFTA Games Member.
 Seb Long BSc
Seb Long BSc
User Researcher. Develop Magazine ’30 Under 30′ award-winner, BAFTA Crew, and co-ordinator of the Games User Research Europe conferences. 
Bob Tilford PhD
User Researcher. PhD in Experimental Psychology. Best dressed man of 1933. Enjoys finding things out, especially with stats.
Alistair Gray MSc
User Researcher. MSc in Human-Computer Interaction, loves tracking long-term player engagement. 
Harvey Owen MSc
User Researcher. MSc in Applied Cognitive Psychology, loves testing groups and their interactions in games.
Sara & cat crop 1
Sara Simmons
Operations & Project Manager. Manages and improves administrative and operational duties alongside player recruitment. 


Our researchers run weekly usability playtests, conduct research focused on actionable results, evaluate games with UX Analysis and implement games analytics. Our research services are each designed in conjunction with game developers to perfectly match their questions and commercial needs, from indie through to AAA games.

Player Research engage from project start to product launch. By building in our services from early stages of development, teams leverage our tools, methods and expertise, developed through years of playtesting and games UX research, to avoid costly usability issues, barriers to monetisation and flaws in the player experience.

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Please use the email link below to contact us.

If you would like to signup to be a playtester then you can do so here.

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